01
Tracking audit
Check GA4, Google Tag Manager, ad platform conversions and call tracking for gaps and duplicates.
Analytics & Growth Intelligence / focused landing page
Analytics & growth intelligenceMarketing Analytics & Reporting that shows which marketing actually produces revenue.
Marketing analytics & reporting: accurate GA4 and conversion tracking, attribution and dashboards that connect spend to enquiries and revenue.
Good reporting changes what the team does next. If a report does not change a decision, it is not worth producing.
AISB growth brief
Good reporting changes what the team does next. If a report does not change a decision, it is not worth producing.
FocusAnalytics Growth Intelligence
SystemHuman strategy × AI power
NextAudit the tracking
Make the next move useful
Why most marketing reports do not help
Many businesses receive monthly reports full of traffic, clicks and impressions, but still cannot answer the questions that matter: which channels produce customers, what a new customer costs, and where to spend the next dollar. Usually the cause is tracking that misses calls or bookings, CRM data that is not connected, or channels reporting on different definitions. We fix the measurement first, then build reporting around the decisions your team needs to make.
Fix tracking before building dashboards.
Connect marketing data to CRM outcomes wherever possible.
Report on decisions, not on every available metric.
Services
Marketing analytics and reporting services
We start with an audit of what is tracked today, because most reporting problems begin with missing or duplicated data.
02
GA4 and conversion setup
Configure events, conversions and consent settings so forms, calls and bookings are recorded accurately.
03
CRM connection
Link marketing sources to CRM records so reports can show which channels produced sales.
04
Dashboards
One view of spend, enquiries, cost per enquiry and revenue by channel, built for the people who use it.
05
Attribution and analysis
Practical attribution that acknowledges its limits, plus analysis of customer acquisition cost and trends.
Is it a fit?
Who marketing analytics services suit
Businesses spending on several channels without knowing which produce customers.
Teams whose GA4 setup was migrated in a hurry and has not been checked since.
Owners who receive agency reports but cannot connect them to revenue.
Companies preparing to increase marketing spend who want a reliable baseline first.
When it is probably not the right fit
If you run a single channel with a small budget, a simple monthly check of enquiries and cost may be all you need. A full dashboard would cost more than the decisions it informs.
How we build it
From tracking audit to decision-ready reporting
Attribution is never perfect, particularly with privacy changes and offline sales. We make the limits clear so decisions are made with the right level of confidence.
Our recommendations are grounded in recognised industry guidance, including OECD AI Principles.
1
Audit the tracking
Review what is recorded across analytics, ad platforms, call tracking and the CRM.
2
Fix and connect
Correct gaps and duplicates and connect sources so data flows through to outcomes.
3
Agree the key questions
Define the decisions the reporting must support and the few measures that inform them.
4
Build and review
Deliver dashboards, then review them with the team regularly so they stay in use.
Where to go next
Specific analytics services
Some businesses need one measurement problem fixed rather than a full reporting build.
FAQ
Questions buyers ask before starting
Can you show which channel produced each sale?
Often for a large share of sales, when marketing sources are connected to your CRM. Some sales will always be hard to attribute, such as word of mouth or offline conversations, and we show that gap rather than hide it.
Which tools do you use for dashboards?
It depends on where your data lives and who needs to see it. Looker Studio and the reporting built into your CRM are common choices, and there is rarely a need to add another paid tool.
Do you handle cookie consent?
We configure tracking to respect consent settings and can set up Google Consent Mode. Your privacy policy and legal obligations remain your responsibility, and we recommend legal review where needed.
How often should we review marketing reports?
Most businesses benefit from a short weekly check of leading indicators and a monthly review of spend, enquiries and revenue. The right rhythm depends on budget and how quickly you can act on changes.
Make the next move count
Can you see which marketing produces customers?
The Growth Systems Audit checks your tracking and reporting alongside marketing and sales, and shows what needs fixing before you spend more.
