Technical foundations
Make the site easier to crawl and understand for SEO migrations.
Build SEO migrations around how people search, evaluate and move towards a considered business decision.
Make search a connected path into your offer, not a report that sits apart from the business.

We connect SEO migrations to the questions buyers ask and the actions they need to take, so visibility has a useful commercial destination.
The assessment covers the capability areas below for SEO migrations.
Make the site easier to crawl and understand for SEO migrations.
Map topics, pages and internal links to the questions behind commercial demand.
Build evidence-led content that earns attention because it helps the reader decide.
Track visibility, quality of visits and the actions that show search is doing useful work.
The review defines the business job and evidence required for SEO migrations. The first phase produces a technical and intent diagnosis with a prioritised page and measurement backlog. Traffic, rankings and commercial outcomes depend on implementation, competition and the wider journey.
Our recommendations are grounded in recognised industry guidance, including Google Search Central SEO guidance.
Review the technical and content conditions affecting SEO migrations.
Prioritise architecture, intent and useful evidence around the questions that matter.
Monitor meaningful search and journey signals, then refine the pages and links doing the work.
Bring priority pages, search questions and the actions search should support.