01
Job definition
Give website AI assistant a narrow, observable job with clear boundaries.
Website & Conversion / focused landing page
Website & Conversion / agentWebsite AI Assistant where the conversation happens.
Put website AI assistant to work where customers or teams need a prompt, consistent response without losing context.
Put useful intelligence in the places customers and teams already need help.
AISB growth brief
Put useful intelligence in the places customers and teams already need help.
FocusWebsite AI Assistant
SystemHuman strategy × AI power
NextDefine the agent job
Make the next move useful
Useful intelligence needs a safe path.
We shape website AI assistant around the conversation, system and team that sits on either side of it, so automation supports service rather than obscures it.
Design the conversation around the person asking.
Connect answers to the next useful action.
Keep human responsibility visible at the edge cases.
What we bring together
The capability mix behind website ai assistant.
The assessment covers the capability areas below for website AI assistant.
02
Knowledge structure
Organise source material, rules and context so responses are useful and consistent.
03
Action and hand-off
Connect the agent to the next system, person or task without hiding the hand-off.
04
Safety and learning
Review failure cases, escalation paths and feedback before expanding the agent’s role.
A sensible next step
A practical path through website AI assistant.
The review defines the business job and evidence required for website AI assistant. The first phase produces a defined agent job, approved knowledge boundary, action limits and escalation test. Broader permissions, unsupported decisions and unrestricted system access are out of scope until failures are reviewed.
Our recommendations are grounded in recognised industry guidance, including OECD AI Principles.
1
Define the agent job
Set the boundaries, audience and success conditions for website AI assistant.
2
Ground the experience
Structure knowledge, prompts, actions and escalation paths around real requests.
3
Test with responsibility
Review conversations, failures and hand-offs with people who own the customer or team experience.
Make the next move count
Have a defined job for an agent?
Bring representative requests, source material and the human hand-off owner.
