Offer mismatch
The front-end offer does not solve a clear, urgent problem for a specific buyer.
Self-liquidating offer funnels
SLO funnels built around the full acquisition model: traffic, offer and follow-up in one view.
We map the traffic source, offer economics, checkout, follow-up and next offer so the parts of the funnel can be reviewed together.
6
Funnel layers
1
Connected model
Next
Constraint to review
AISB funnel brief
Model the path after the click.
Keep the offer, traffic and next offer visible as one acquisition model.
FocusBuyer economics
SystemHuman review × AI support
NextFind the gap
What is an SLO funnel?
Leads are not enough. Buyers are better.
An SLO funnel, or self-liquidating offer funnel, is designed to acquire customers through a low-ticket offer that covers some or all of the cost of acquisition.
We use AI for research, drafting and analysis, while a strategist sets the test, checks the output and decides what changes.
Keep the model connected.
Review the first purchase, acquisition cost and next offer together instead of treating each step as a separate optimisation task.
Built for businesses that want buyers
Where an SLO funnel can break.
A funnel can lose viability when offer, traffic, economics, delivery or follow-up stop informing one another.
Traffic without intent
Clicks arrive, but the message and audience do not create enough purchase intent.
Broken economics
Acquisition cost, margin, refunds and ascension are not being read as one model.
No learning loop
The team changes too many things at once instead of testing the highest-leverage constraint.
The SLO funnel system we build
From first click to higher-value customer.
Every stage has a job, a signal and a next decision.
The traffic source
Find the audiences, intent signals and creative angles that can bring qualified buyers into the funnel.
The self-liquidating offer
Shape a low-ticket offer with enough perceived value to convert and contribute towards acquisition.
The conversion path
Build the landing page, checkout and order bumps around clarity, trust and a clear next action.
The ascension sequence
Use upsells, downsells and relevant next offers to improve the economics without forcing the journey.
The backend system
Connect delivery, CRM, email, SMS and sales follow-up so the first purchase can become a longer relationship.
The optimisation loop
Read the data, test the highest-leverage constraint and keep improving the parts that affect buyer quality.
Make the next move count
See what is holding your funnel back.
Use the SLO Funnel Auditor to review traffic, offer, sequence, economics, retention and infrastructure before spending more to replace a leak.
