Self-liquidating offer diagnostic

Map the constraints in your SLO funnel.

Work through six layers of funnel viability. Fill what you know—unavailable figures remain visible as gaps—and use the scorecard to decide what to verify next.

Audit coverage0%

1Traffic & acquisition

Record the inputs that determine whether paid traffic can be evaluated: spend, acquisition cost, click-through and landing-page conversion.

Monthly ad spend across channelsCost per acquisitionAd click-through rate (%)Landing page conversion (%)

2Front-end offer

Record the front-end price, average order value and the points where buyers leave or accept an order bump.

Front-end priceFront-end AOV including order bumpsCheckout abandonment (%)Order bump take rate (%)

3Upsell / downsell sequence

Record what happens after the first purchase: upsell, downsell and sequence conversion.

Upsell take rate (%)Average upsell valueDownsell take rate (%)Sequence conversion (%)

4Economics

Use margin, break-even AOV, refunds and 30-day customer value to check whether the model can support acquisition.

Front-end gross margin (%)Break-even AOVRefund rate (%)30-day customer value

5Backend & retention

Record repeat purchase, retention, owned-channel revenue and backend offer value.

Repeat purchase rate (%)30-day retention (%)Email / SMS revenue share (%)Backend offer value

6Technical funnel infrastructure

Track tracking coverage, mobile speed, checkout uptime and CRM hand-offs so gaps are visible.

Conversion tracking coverage (%)Mobile page speed scoreCheckout uptime (%)CRM hand-off coverage (%)

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Bring the scorecard to a working session and separate the traffic question from the offer, economics or follow-up question.

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